“What I enjoy most about my role is bringing people and ideas together, whether that’s helping our team build stronger relationships, finding new ways to introduce people to Truepoint, or making sure we’re telling our story in a way that resonates. It’s rewarding to see those efforts come together to help more people experience what makes Truepoint special.”
Abby’s Story
For Abby, great marketing has always been about more than telling a story. It’s about building relationships and creating connections that last. As Truepoint’s director of growth, Abby leads the firm’s Growth department, bringing together marketing and client growth efforts to help more people discover and connect with Truepoint.
In her role, Abby works closely with advisors and teams across the firm to strengthen relationships, create opportunities for growth, and ensure Truepoint’s story and client experience remain at the center of those efforts. She especially enjoys connecting people and ideas, finding new ways to introduce individuals and families to the firm, and helping the team build on Truepoint’s long-standing reputation for exceptional service.
Outside of work, Abby enjoys staying active, whether that means trail running, golfing, or exploring somewhere new through her travels. She also enjoys cooking, cheering on her favorite Boston sports teams, and spending time with family and friends. When she’s not on the move, Abby enjoys the ups and downs of living in an 1866 farmhouse and catching up with a book club that’s been going strong since 2011.
Specialties: brand management, communications, event planning, marketing strategy
