“I enjoy the opportunity to build relationships across our team, whether that’s working with our estate specialists on a Viewpoint that can show the various ways we help clients with their estate plans or developing a webinar with a member of our investment team. It’s the people and our mission to create educational content that makes each day fun and rewarding.”
Abby has always been moved by the power of stories, so it’s fitting that her career has revolved around identifying, articulating, and visually representing various companies’ core narratives—or, as she puts it, “their reasons for being.” As Truepoint’s senior marketing manager, Abby crafts, coordinates, and executes the firm’s marketing strategy. She is especially skilled at staying focused on the big picture without forsaking the important details. She manages Truepoint’s entire communications calendar, which includes digital content, special events, marketing materials, and public relations efforts. She has strengthened Truepoint’s digital strategy and diversified the firm’s advertising and communications outlets. She also acts as Truepoint’s brand manager, providing messaging guidance and encouraging enthusiasm and adoption across the firm. Abby enjoys simplifying technical, financial issues in order to educate audiences and illustrate the value that Truepoint provides.
In her leisure time, Abby likes to run long distances, especially on wooded trails or in the mountains. She lives with her husband in a farmhouse that dates back to 1866, and when they aren’t working on the house, they enjoy travelling, especially to New England, where Abby grew up, or to international destinations. As a transplant, Abby proudly supports all of the Boston-area sports teams—a challenging, and not always popular, activity in Cincinnati. Abby also enjoys cooking, reading (she’s a proud member of two book clubs), and classic movie musicals.
Specialties: brand management, communications, event planning, marketing strategy